My Knowledge Bank
This area of my website contains crucial pieces of information that I use every day when helping my clients find better web traffic, understand their website visitors and increasing their customer conversion rate.
Many people are confused about what 'User Experience' (UX to the in crowd) actually means and how crucial it is to the success of their business.
When considering design, most people think in terms of aesthetic appeal and functionality. As an application, product or service is developed, a great deal of attention is paid to 'what it does' and 'what it looks like'.
Digital Tag barcodes, QR Codes and other recognition technologies can be found in your favourite magazine, on product packages and in shop windows.
Brands seem to love QR codes. They offer a fast, low-cost method of interaction in advertising, so they stick happily stick them on there. However, consumers don’t always share the same love of them. Whilst there is nothing wrong with QR codes in principle, brands often fail to to get the engagement right.
The growth of smartphones, the increase in mobile search or the fact that most consumers want discounts from brands, are things that all make sense. There is enough anecdotal evidence around to support that. Some figures, though just don’t fit with what’s around. The latest one that doesn’t add up is some US research that suggests that 72% of people recall an advert with a QR code on it. I know a bit about the US market and although QR codes are becoming more used, 72% recall sounds very high.
LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Thanks to the new company pages on LinkedIn, you can learn some interesting information about how your competitors are using LinkedIn for business.
The visual design of a website should enhance and draw attention to your content, not distract from it.
Before you begin measuring the effectivness of your web pages, take this quick test to get some baseline metrics in place then you can measure how effective your improvement program will be.
The reason why you want to direct your paid traffic (PPC) to your landing page opposed to your homepage is that your homepage is often designed to be a generic entry point to your brand and business.
The principles of inbound marketing are founded on facilitating multiple streams of traffic. Examples include PPC, email, banner ads and social media.
A/B testing is the process of splitting your traffic between a series of pages to see which performs the best.
If the primary headline of your landing page doesn’t match the copy on your advert you’ll be getting a lot of action on your browser’s back button. As an example, consider the following:
A better picture is one where your product or service is shown being used in context.
According to a study by eyeviewdigital.com, the use of video can increase your conversions rates by as much as 80%.
Imagine an airport without the expertly placed wayfinding signs and maps, it would be chaos.
Lead generation is about two things, the size of the barrier, how long, personal or complicated the form is and the size of the prize, what you are giving away in return for the data. If these are out of proportion you risk losing customers.
Never publish the first thing you write. Unless you are in the business of reportage. Campaigns and their associated messaging need to be refined over time through testing but also through editing.
Testimonials work, if they’re real. Avoid stock photos and scripted hyperbole as most people can spot a fake testimonial a mile away.
Post conversion marketing is one of the most overlooked stages of the conversion funnel.
Successful Pay-Per-Click campaigns are about more than simply choosing keywords words that will attract the attention of your target audience.
Imagine you have just walked into a foreign supermarket for the first time. You want a bar of chocolate. You don't understand the signs, there is no one to help you and you really don’t want to start checking every item on every shelf. How quickly can you make sense of the store layout and find your chocolate?
Drupal is a free open source software package that allows you to easily organise, manage and publish your content online, with an endless variety of customisation.
In this web page I examine the four most widely used Content Management Systems, Drupal, Joomla, Plone and Wordpress and how a CMS can help streamline your website workflow processes.
At its most basic, a Content Management System (CMS) is a software program that makes building and maintaining websites faster and easier.
In addition to the continuing shift from traditional to digital media, consumers now have more choices and control over how and when they engage with brand messages from mobile devices to web-based widgets and social networks.
Relationships are what drive you forward, shape your product, feed your business and make it a success. As your business grows, your network grows, and that’s great!
The impulse to share content can be fleeting, so don’t make people work for it. While not applicable to all landing pages, those with special offers or special content, perhaps a great video, should have a simple way for people to spread the word for you.
Imagine a web page that exhibits the same tendencies as a child with Attention Deficit Hyperactivity Disorder (ADHD). If your content can’t decide on one thing to do at a time, then your visitors certainly won’t want to take the time to figure it out.
While Drupal, Joomla, Plone and Wordpress are appropriate for a wide range of organisations, they’re not the only CMS's available.
