OK its a small insight and something that we have all known in the industry for a while but basically Maile Ohye, who works for Google has written a blog post in which she explains the power of an inbound link, the result: Links that aren’t relevant are not counted. Simple.
If an inbound link seems spammy, or irrelevant it will not count towards your authority, and Page Rank.
She goes on to list the best, ethical ways of getting back links to your site; these include:
- Writing interesting content :- No body is going to link to spammy, out dated content. Make it relevant, make it linkable.
- Write a blog :- A blog is a great way of achieving a few primary goals of search marketing. Fresh content, and internal linking. Also if done to the other rules here and you make it interesting you may even get natural relevant back links.
- Teach your audience :- one of the best ways to get a quality back link is to teach users something. Write in such a way that you assume that your user knows nothing. That way you cater for everybody and not just more advanced users.
- Participate in discussions in other peoples blogs, and link back to them from your blog. Who is going to want to link to you if you won’t link out?
- In the same way, participate thoroughly in forums. Don’t spam forums! Use them to ask questions, answer questions and generally discuss your industry. Set up your post signitures with your url and keywords. Every post or answer you create then becomes a quality relevant back link to your website.
- Provide useful information :- if you provide a product or service, tell visitors something unique about it, don’t rinse and repeat the technical details, whilst these are useful and essential they are available everywhere. Tell users something they may never have known about a product or service. Put a different spin on it.
In short the information above is nothing new, and just re-enforces the fact that white hat search optimisation is the way forward to future-proof your rankings and maintain more stability.
