Whether you have no web analysis or another enterprise level solution in place, Google Analytics can provide you with data collection and reporting features you won't get anywhere else. Best of all it's currently available FREE OF CHARGE.
As a Google Analytics Qualified Consultant, I can help you get Google Analtyics installed correctly first time and configure its most advanced features to provide you with the data you need to take positive action for your online goals.
- Analytics architecture and deployment planning.
- Custom code generation and installation.
- Campaign tagging strategies for on and offline marketing efforts.
- Goal and Funnel configuration.
- eCommerce & Site Search modules, custom segmentation and RIA integrations.
- Profiles, Filters and Advanced Segments.
- Custom reports and account maintenance tools.
- Training for users and implementers.
A few personalisations that don’t come “out of the box” (more challenging setups) include:
- Cross-Domain Tracking: If your site goes from www.mysite.com to mysite.shopping.com, you’ve got two domains which need cross domain tracking. What happens when you have three or four?
- Multiple sets of Tracking Code: If you need to roll up all your accounts together (and still look at them apart), you will need multiple trackers. This technique can be used to create a private benchmark for your vertical.
- Tracking more than Pages: As the Internet changes, Google Analytics changes with it. I can set up the tracking of flash, videos and other rich media plus show your alternatives that might fit in better with your business objectives.
- User management for enterprises: Large companies often need a consultant like me to create granular access for account users. You may need some of your team to have admin rights but only for certain profles.
- Measuring uniques: I can help you track and measure visitors across multiple domains.
- Integrations: Connect your Google Analytics with your CRM.
